Campaign to promote the 18.1 Racewear at sevenmx.com Kyle Lane Productions designed and executed
the look and feel along with the stylized editing in Adobe After Effects.

Fantastic opportunity to work with the brand that continuously pushes the limits of the modern day adrenaline junkie athlete. My creative position involved taking raw footage and mold it into high energy design that moved at warp speed.

The SE4 Helmet production experience... WOW... what a journey into many scary
unknowns that turned out to be the road best traveled!

Responsibilities include...

Art Direction, Graphic Design, Animation using Adobe AfterEffects and overall production.
Credits go to everyone in the Marketing Department and TroyLee Designs for making it all happen!

Back in the day, motorcycle racing at Southern California’s great places and great races attracted the attention of the world. Deserts and mountains and city streets were open and inviting. But the era of “few rules and regulations” came to an end when over zealous environmentalist and sue happy people went on the attack. But nothing will ever erase those great days and the badasses who made it cool.

A huge thank you to all the creatives and crew who spent a day rollin around in the dirt kicking up serious roost of effort, great energy and awesome visuals to work with!

American Made Premium Denim... Short film: depicting the AMPD denim lifestyle! Concept: AMPD Denim comes before quenching thirst... Very grateful to have such a strong talented and dependable crew that is truly passionate about the arts and the creative process, getting up at 4am and driving to the middle of nowhere on a cold winter day says it all!